Japan Cosmetic Sales in China: Updated April 10, 2024

 

SK-II skincare sales hurt by anti-Japan sentiment in China

Article Source:  https://www.bbc.com/news/business-68077984

Ideas:

Boycotts usually don't last long and consumers tend to forget what all the noise was about in the first place.

South Korea had its own not so good situation recently, when many Japanese products were boycotted and even Uniqlo was forced to close some of its stores.

But that was then as now South Korean tourists are heading to Japan in record numbers.

At the same time, there are Chinese tourists heading to Japan, even though there might be some media situations causing the not so good situation.

Again consumers, overall, tend to forget what all the noise is about and they get 

back to buying buying what they like despite all of the background noise.

Unfortunately, much of the noise is media related, such as the conservative or 

liberal media keeps up the noise and people see and hear what is going on 

everyday.

SK-!! is a good example of what companies need to do in jus wait out

the situation, keep promoting the products or brand and consumers eventually 

will come back.

Unfortunately, consumers in some countries tend to get carried away with

boycotts, but most people in a country are far too busy to think about boycotts 

everyday and they just want to go about their lives with not engaging in all the noise.

Most likely, because of past transgressions by Japan in the past, there might be 

situations which happen every now and then and its not easy to solve and the 

media has a role in making sure the situation doesn't continue to be a major 

situation.

Brands always bounce back and sales get back to normal after all of the noise is 

crowded out by consumers who just want to buy they like, despite all of the 

political noise surrounding a situation.

SK-!! tend to be higher priced brand but that doesn't stop consumers from buying 

the brand or product. And even prices increases might not affect the demand that 

much if the product or brand, such as Apple as a example are already higher 

priced and a price increase, for most consumers who like a product or brand 

don't even notice a price increase.

Have a nice day and be safe!