Japan's planned food tax cut faces consumer, retailer skepticism
TOKYO -- Japan's Cabinet on Aug. 5 approved a policy to cut the consumption tax rate on food and beverages from 8% to 1%. However, with prices continuing to rise and the reduction set to apply for only two years from April 2027, the plan has drawn a cool response from consumers and retailers. The restaurant industry, where the 10% rate is expected to remain in place, has also voiced concerns about the impact. Will Japan's first consumption tax cut since the tax was introduced prove effective?
"When it returns to 8%, the impact will be substantial, so I can't simply welcome the cut," said Emi Hashimoto, 42, a financial planner in Tokyo's Shinjuku Ward who is raising six children, from a first grader to a second-year high school student.
With her children at growing ages, the family's monthly food bill, excluding meals out, comes to about 100,000 yen (roughly $630). In 2024, she managed to keep the monthly total to around 60,000 yen (approx. $380), but relentless price increases are now weighing heavily on the household budget.
The tax cut would theoretically reduce the family's monthly burden by about 7,000 yen (around $44). But Hashimoto is skeptical.
"Stores that have held off on raising prices may do so when the tax cut takes effect, and the costs of adjusting to the new rate may also be passed on to consumers," she said. "I doubt we'll actually save the full 7,000 yen."
"In the end, the tax cut is essentially another giveaway," she added. "Rather than spending so lavishly, the government should tighten its belt, eliminate waste and stop unnecessary spending."
Retailers weigh the impact
The more consumers spend, the greater the benefit they would receive from the tax rate cut. But how do retailers selling high-end food products view the measure?
About 40 pieces of Wagyu beef are displayed at Tokyo Cowboy, a butcher shop in Tokyo's Setagaya Ward. Popular items include cuts such as "ichibo," or top sirloin cap, and "misuji," or top blade, priced at around 2,500 yen (roughly $16) per 100 grams.
A 600-gram purchase for a family would cost 15,000 yen (about $95), with the tax cut reducing the consumption tax by 1,050 yen (roughly $6.70). The benefit may appear substantial, but the shop is not entirely optimistic.
According to company President Nozomi Ueno, 53, many customers place greater importance on the quality and value of the meat than on its price.
"It's hard to imagine the tax cut producing a major boost in foot traffic," he said.
Although the tax burden on purchases by the shop would be reduced, continued increases in the cost of ingredients and packaging materials could still force it to raise prices.
"I don't know whether we'll be able to pass the full savings on to customers," Ueno said.
Concerns in the restaurant industry
The proposed cut is expected to follow the reduced-rate system introduced in October 2019, excluding dine-in meals. If so, the tax rate on dine-in meals would remain at 10%, while the rate on takeout food would fall from the current 8% to 1%, widening the gap.
On July 14, the Japan Foodservice Association and other industry groups issued an "emergency message on reducing the consumption tax rate on food products."
They warned that the difference in tax rates "would put dining out at a price disadvantage, affect the many job roles that sustain the food service industry and place a heavy burden on the management of various restaurants."
An association official said, "Restaurants have told us they are concerned that the difference in tax rates will discourage consumers from dining out."
A 53-year-old man who operates a stand-up soba shop in Tokyo said, "The tax cut may lower my purchasing costs, but considering how customers would react if I raised prices when the tax rate returns to 8% in two years, I can't lower my prices this time."
Facing higher operating costs, he had just increased the price of a basic bowl of hot soba from 430 yen (about $2.70) to 480 yen (around $3) in June.
"I just hope we won't have to compete with takeout businesses covered by the tax cut or with restaurants that lower their prices," he said.
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