Ideas:
Its understandable that sales would be down. It is however, a good time to try to transform some of the products to an online platform and sell as much as possible online. Yes, Japan, for the most part is all about face to face customer service. But the time is right to move to online selling for department stores. Maybe now and the future this is the future of shopping in Japan. Yes customers, especially older shoppers might prefer face to face shopping and or are not able to shop online. But the option should be made available and if a department store doesn't have an online presence now is the time to develop it.
Who knows when this situation will change. The sooner department stores can transform from just brick and mortar stores to stores with a good online presence, the sooner their sales may begin to come back.
Rakuten and Amazon Japan and many many others are probably doing just fine in this new business environment. Now is the time for brick and mortar stores to do the same. And any other brick and mortar if they haven't already.
Of course part of the drop in sales, maybe for everyone, is the uncertainty of jobs and salaries, as consumers are waiting, cutting back, or just don't have the extra income to spend at this time.
Have a nice day and be safe out there!
© 2020, Tom Metts, all rights reserved
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