Rice Sales in Japan. Updated July 7, 2026.

Sales of rice from 2025 harvest to Japan wholesalers hit record low

Ideas

The Japanese rice market, ever since the summer of 2024 challenge, might have shifted the logistics of how rice gets to the final retail customer over the past two years.

It's quite possible rice farmers in Japan have been by-passing the normal  channels and now are using less known cooperatives as a way to make a little more profit from their rice harvests.

The shift or change might not be related to how wholesalers do business but maybe related to what supermarkets want and need now as consumers/customers are demanding a lower price for rice, the main staple in Japan.

Its quite possible conventional stockpiles and conventional wholesalers have kept the price or rice higher now for a little too long and supermarkets and consumers are looking for cheaper less expensive rice as imported rice, which is always a little cheaper.

Whether private-sector rice inventories or government controlled rice inventories consumers and supermarkets are looking for ways to reduce costs and are always looking for the least expensive product on the market, or maybe for supermarkets the most profitable products on the market.

It has been suggested that maybe ever since the summer of 2024 rice market challenge that the rice supply chains were experiencing some kind of a cartel situation where maybe the price of rice was being kept at a higher price as way to benefit a few in the market.

Retail rice prices might be declining but they are probably still too high for many consumers in Japan and especially the lower-income groups which have to spend more of their disposable income on food products than the upper-income groups who probably don't even notice the high prices for rice.

Wholesalers, like all businesses, have profit margins and they need to keep prices at a certain level as long as they can, and they probably are not going to reduce inventories just to discount rice which would not be in their favor and reduce their profit margins.

Rice in Japan is a major staple like milk, eggs, and bread in many other countries and if needed, the Japanese government, for the good of society, should maybe use price controls from time to time to ensure everyone in society has the ability to buy rice as needed.

Of course the challenge with price controls or limiting the increase in the price of rice doesn't benefit maybe the rice wholesalers, the supermarkets, and maybe the rice farmers too, so most likely there are just too many challenges for the Japanese economy to use price controls from time to time.

As always there seems to be competing interests in the rice market supply chain as there seems to be private-sector rice cooperatives and public government controlled rice cooperatives and maybe hundred if not thousands of small rice networks that are all competing in the market for what might be considered a limited amount of profit for everyone involved.

The challenge is, like many supply chains in Japan and in South Korea too, there are are just too many links and too many hoops to jump through before the rice reaches the supermarkets and the final retail customer, which increases the price of the rice at each stop before it reaches the final retail customer.

Have a nice day!

Article source:  https://mainichi.jp/english/articles/20260701/p2g/00m/0bu/006000c