Article Source: https://mainichi.jp/english/articles/20220525/p2g/00m/0bu/034000c
Article:
TOKYO (AP) -- The Japanese yen has weakened, trading in recent weeks at 20-year lows of 130 yen to the U.S. dollar just when prices of oil and other goods are surging partly due to the war in Ukraine.
The yen's value against the U.S. dollar and other currencies has fallen mainly because interest rates remain ultra-low in Japan but are rising in the U.S. and other countries. So Japanese who have seen prices barely inch up for many years, or even drop due to deflation, are doubly feeling the ripple effects of rising global inflation.
The price of popular Umaibo, or "yummy stick," snack bars recently increased for the first time in 42 years, from 10 yen (8 cents) to 12 yen (9 cents) each.
Ideas:
The value of the yen no doubt is going to continue to drop unless the Bank of Japan finally decides to intervene and increase the rate in order to help relieve the stress on importers and wholesalers.
The Bank of Japan has its own plan as maybe it doesn't feel it need to do exactly what those in the US or the EU are doing.
For example the Bank of Korea has just increased its rate again as a way to keep pace with what is happening in the US.
Whether good or bad, consumers maybe have not had to deal with price increases for a very long time, so maybe they aren't used to increases in prices.
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Popular 100-yen store chains Daiso and Can Do, the Japanese equivalents of American dollar stores, have yet to become 150-yen stores. But they are switching suppliers, mostly in China, where the yen used to buy more.
A cheap yen has historically been welcomed in export-driven Japan, boosting the overseas earnings of its manufacturers when they convert them into yen. Operating profit at Japan's top automaker Toyota Motor Corp. got a hefty 610 billion yen ($4.7 billion) windfall from the favorable exchange rate.
These days, the weaker currency is a mixed blessing.
Ideas:
But it might happen soon that the 100-yen stores have no choice but to increase prices on some or all of their offerings. Maybe they will take the strategy of increasing the prices on some items but not all of their items and maybe even keep some items at below cost or 100 yen as a way to keep customers coming to their stores.
For example the use of loss-leaders or products sold at below cost might be used if the loss leader product is a popular product and then customers will buy other products, at the normal, 150-yen price now, as they are in the store.
The weak yen has always been a positive for export driven Japanese companies but not its becoming too much of a challenge for importers and wholesalers as its now become too low.
Article:
EARNING LESS
Tran Ha Van isn't at all happy about what's happening with the yen.
For the nearly 10 years she's lived in Japan almost all of her income has been in yen. Every two months, the Vietnamese technology professional sends money home to her parents, a retired electronic engineer and a housewife.
"What I send them has dropped considerably in value," she said.
When Tran bought Vietnamese food recently for the lunar New Year, prices for everything had jumped. A gift of a personal computer for her parents, for instance, cost more on her credit card, she said.
Tran studied Japanese intensively in Vietnam, graduated from a Japanese university, then worked at a major IT services company in sales and operation management.
She plans to start her own business with the yen she has saved up, using her bicultural and bilingual skills to connect Vietnamese businesses, especially in high-tech, with opportunities in Japan.
The price she charges is set in yen and hasn't changed. But the cost of hiring free-lance Vietnamese engineers is now higher in yen, Tran said.
"For me, I tend to send money more from Japan to Vietnam than the other way around, so it's inevitably a bigger minus if the yen falls," she said.
Ideas:
The drop in the yen, dropping too much, has now become a major challenge for anyone who sends money outside of Japan and or again importers who need to bring products into Japan.
So anyone doing any kind of business related to the yen is now a major problem. But what exactly can be done is a major challenge, as it looks like the Bank of Japan is not going to do much.
But what can the Bank of Japan do? If they increase the key rate and bring it somewhat in line with the US rate, will that help the yen or will it help importers or others who depend on the yen.
And how long will it take for the yen to match or be in a position to help Japanese businesses and others.
The Bank of Japan must be thinking that the yen challenge is not to going last very long, and that there are too many other challeneges that a higher key rate might cause.
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GETAWAY HOMES
The news on the weakening yen hasn't been all bad.
Interest is picking up, said Parker J. Allen, who runs a business finding bargain-priced homes in the countryside and suburban Tokyo for foreign buyers wanting a second home or office.
He's only completed a few deals so far, mostly involving executives at top-name American companies who want to live part-time in Japan. He helps bridge the gap between such people and traditional Japanese real estate agencies.
"Most of the time, you're buying it (the house) for free, and you are paying for the land. If that 30-plus-year-old house is in great condition, you are going to get a fantastic deal," he said recently, showing one such home, with an elegant tatami-mat room overlooking a garden with rocks and trees.
Ideas:
Yes, there are always some positives and negatives in any economy or any economic situation. But the Japanese government and the Bank of Japan needs to weigh the positives and negative carefully.
Any economic action will have both positives and negatives and the Bank of Japan needs to decide which is more important or how much of an effect it each going to have on each group in the economy.
It might be good for some wealthy American executives but what about the small Japanese importer who is just trying to keep above water when their costs are increasing and their profit margins are decreasing.
Which is more important? The American excutive or the Japanese importer? Of course some Japanease businesses besides exporters might be seeing some positive effects but how many.
Article:
Such deals include Japan's plentiful vacated homes, called "akiya," which number about 8.5 million nationwide, or 13% of all homes, according to a 2018 government study. Many once were occupied by families whose children moved away. As the parents age and pass on or move to assisted living facilities, the homes often sit abandoned.
The homes often need renovation, said Allen, an American who co-founded the real-estate consultancy Akiya & Inaka two years ago. "Inaka" means "countryside" in Japanese.
Ideas:
Again some businesses might be benefitting from a weak yen, and good or them, but not all businesses are like the one above.
The Japanese government and the Bank of Japan, like during the pandemic, need to find ways to help those businesses that are not doing so good because of the weak yen.
This is not the time to just let the economy be as it is and let the markets sort themselves out as there might be too many importers and wholealers and even some large companies such as the 100-yen stores who might not be around at this time next year if the yen continues to weaken.
Yes, some have or are going to increase prices but then you have to deal with unhappy customers, and if they can, will begin to look for alternatives or substitutes because even they can't afford the higher prices.
So it beomes a muliplier effect where one action starts to create momentum in other areas and both the impoters and those along the supply chain all begin to feel challenges of higher prices and the overall economy begins to suffer with a loss of profits, loss of sales, and a loss of consumer spending in the Japanese economy overall.
Article:
But for those with dollars buying the homes in yen, the added perk from the exchange rate buys more and adds up to quite a savings. The advantage likely is more than what Allen charges in his consultancy fee, which is 100,000 yen ($770) for the first three properties referred.
"There are great properties out there that aren't that expensive. I think we are on the cusp of something huge. I think more people are going to realize what great things you can do in the Japanese countryside," said Allen.
Ideas:
So yes, again there are always going to be those who can benefit from some economic action such as weak yen, but in the above case its the rare situation. Yes Toyota and others might be doing very good, but they too might have supplier challenges with the yen too, but most likely their profits from the weak yen might be enough to overcome their supplier challenges meaning hefty profts.
An economy is never one way or another, as an economy is very complex meaning billions of billions of economic actions taking place everyday, and they are never all positive or all negative.
But that is the nature of a market economy. Next to a market economy, that is functioning somewhat corrrectly what else is there these days. Except for maybe NK there are few if any centralized planned economies and we all know the history of how those turned out.
And even NK is trying to bring some market economy ideas into its country, as they see what China has been able to do or what Veitnam or Laos has been able to do.
Article:
GODZILLA INVESTMENT
The yen's eroding worth is attracting people to new forms of investment in a nation notorious for meticulously saving.
Instead of stashing all of their savings in yen in a low-yield bank account, or keeping it in cash, some are buying NFTs, or non-fungible tokens, which are created using the same technology as cryptocurrency.
Line, a service of South Korean internet company Naver Corp., has begun selling various NFTs, like those by popular manga and musical artists. In the lineup is an NFT of Godzilla versus Hedorah, a monster that looks like a gooey mop, a symbol of industrial pollution and contamination.
Line's offering targets core fans of the content, not investors. But some Godzilla offerings, which initially sold for 5,500 yen ($42) each, have already sold out and are soaring in price.
Ideas:
Investors need to be very cautious as there have been many reports in South Korea about tokens and other currency investors going bankrupt as the markets are not every stabel at the moment.
Some article talk about how many young investors have lost everything because the currency markets related to tokens or other areas were not safe or stable and had a lot of volatilaity and millions of South Korean won was lost in the markets.
So while they might seem like a long-term investment or not much of gamble, these new markets are still too much of a gamble.
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LURE FOR TOURISTS
The cheap yen normally would draw foreign tourists eager to take advantage of stronger spending power.
But Japan has kept its borders basically shut to foreign tourists during the pandemic. Once the country reopens, the economy could get a lift from the weak yen. In 2019, before the pandemic, 32 million people visited from overseas.
The government soon will let small numbers of foreign tourists visit as "an experiment." Only visitors from the U.S., Thailand, Singapore and Australia will be welcome at first, and they must have a special visa, be triple-vaccinated and stick to specific schedules.
Ideas:
As has been noticed or reported the group tourist situation doesn't seem to be working out too well.
There are some or many tour companies that decided not to participate in the program.
And then those in tour groups need to actually get a visa for the tour. Before you just showed up at the airport with your passport and all was OK.
And of course all of the pandemic measures are going to turn off any potential tourists from going to Japan.
For those who have traveled to Japan before they don't want to go to Japan on a group tour. They want to do where they want and do what they want and they surely don't want to be led around to some place they don't care about.
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Kaori Inoue, who works in international promotion at the Hokkaido Tourism Organization, said she hopes to start inviting travel agency officials from abroad to drum up business. She is waiting for restrictions to ease further, and for more countries.
"Everything rests with the government. Once the changes kick in, the tourists are going to arrive in droves," Inoue said.
Ideas:
The Japanese economy needs to just open up, if it can, and let the 32 million international tourists back into Japan and spend all they want and then the Japanese economy will begin to see some more benefits of the weak yen and not just the benefits of what the exporters see.
But at this point it might be too late. As travel plans have to be made, airline reservations and hotels need to be found.
And then there is the challenges of airlines ans many are having their own problems with flights.
And for many tourists, before the pandemic, they had visa free travel. Japan needs to re-instate visa free travel again to make it easy for travelers to go to Japan.
It might not be until the fall or even the winter before Japan actualy gets its act together related to international tourism again.
Have a nice day and be safe!